Celebrate World Breastfeeding Week

Aug 2nd

It’s World Breastfeeding Week!

This year’s theme focuses on breastfeeding during emergencies and disasters:


  • To draw attention to the vital role that breastfeeding plays in emergencies worldwide.
  • To stress the need for active protection and support of breastfeeding before and during emergencies.
  • To inform mothers, breastfeeding advocates, communities, health professionals, governments, aid agencies, donors, and the media on how they can actively support breastfeeding before and during an emergency.
  • To mobilise action and nurture networking and collaboration between those with breastfeeding skills and those involved in emergency response.


  • Children are the most vulnerable in emergencies – child mortality can soar from 2 to 70 times higher than average due to diarrhoea, respiratory illness and malnutrition.
  • Breastfeeding is a life saving intervention and protection is greatest for the youngest infants. Even in non-emergency settings, non-breastfed babies under 2 months of age are six times more likely to die.
  • Emergencies can happen anywhere in the world. Emergencies destroy what is ‘normal,’ leaving caregivers struggling to cope and infants vulnerable to disease and death.
  • During emergencies, mothers need active support to continue or re-establish breastfeeding.
  • Emergency preparedness is vital. Supporting breastfeeding in non-emergency settings will strengthen mothers’ capacity to cope in an emergency.

Here are some fun things to do to celebrate!

Knit up one of my Breastfeeding Advocacy Dishcloths.

Add a “twibbon” to your twitter avatar.

WBW Banner

Add a banner to your site.

Check out the WBW Blog Carnival over at Breastfeeding 123!

See if there are any WBW events in your state here.

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